Sangeeta Boochra

Ace silver jewellery designer Sangeeta Boochra talks about the growing demand for silver jewellery in India and abroad, how rebranding and re-launching of her online site helped the company stay ahead of the curve during the pandemic.
Sangeeta Boochra’s modish collections realised in silver and accented with polkis and gemstones have an underlying connect to antiquity. A designer and jewellery business entrepreneur, Sangeeta learned the ropes from her father-in-law Seth Lalit Kumar Boochra, who ran a jewellery manufacturing company. Inherently talented, Sangeeta is a self-taught designer and has learned the art of making fine jewellery at the workbench. Today, the handmade creations of her eponymous label are worn by clients including Bollywood & Hollywood stars, celebrities, and royalty.