"Let craft lead the way" was the crux from which the brand sought to sew its presence and create fashion that is relevant, and serves a greater cause. Sustainable, ethical and slow fashion, are terms increasingly used to express Rahul's work, redefining notions in fashion.
"My objective is to create jobs which help people in their own villages, I take work to them rather than calling them to work for me. If villages are stronger you will have a stronger country, a stronger nation, and a stronger world. My entire philosophy revolves around that. The product will go through evolution - it will change, improve - but the philosophy is constant"
6/4, Kalkadas Marg, Qutub Boulevard, Mehrauli Road, New Delhi, Delhi, India 110030